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Giuseppe Marcon


Chairman and active Chief Professional Services for Rationence S.r.l.

Reference for all the Analytics & Business Intelligence Consulting activities of Rationence S.r.l. , based on the main market leading and widespread technologies such as SAS, Knime, Microstrategy, Python, R, Java, Oracle, Microsoft….

For thirty years operative and active as a consultant and project leader, as well as in the technical resolution of the most complex problems, Giuseppe Marcon has never lost his passion for BI technologies.

He had the opportunity to actively work with over 50 medium to large sized companies, for which he carried out technical consultancy and managed successful projects with SAS or other Data Warehousing, Analytical, Business Intelligence or Big Data technologies.

Several SAS and Project Management certifications, some collaboration with accademy istitutions, and more than two hundred people trained in SAS and Business Intelligent technologies are peculiar for his profile.

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Richard Arsan

Managing Director / CEO

Richard Arsan holds an engineering degree from Columbia University in New York and an MBA from SDA Bocconi in Milan. He has always been passionate for technology and has a significant professional experience and a deep understanding of the ICT market and its dynamics.

Richard started his professional carrier in the 80's at Hewlett-Packard before joining Omnitel (now Vodafone) in 1995 to contribute to the start-up of the second mobile player in the Italian market. After a short experience of a couple years as entrepreneur with a "dot com" company, he moved to the Olivetti group in 2001 to manage a new web-based start-up developed jointly by Olivetti and Telecom Italia. He then worked in smaller companies, among others a major Italian partner of and a significant Italian partner of SAS Institute. As a sales and business consultant he then supported companies in the retail, fashion and media industries and provided market research services for different pharmaceutical companies.

He then worked as Managing Director at the Graduate School of the Catholic University of Milan and finally as CEO at LIUC University.

He brings to Rationence his management skills, his knowledge of the market, his understanding of clients' needs, and his competence in providing them services and solutions.

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Patrizia Schmidt

Chief Data Scientist / Business Developer

Patrizia Schmidt has earned a degree in Mathematics at the University of Milan, in 1999. She has reached twenty years of experience in Analytics & Business Intelligence, working for many big Italian Firms, Clients of several advisory companies well established in the market.

During her career, she managed different Clients, and heterogeneous projects, where she covered both technical roles, and Team Leader of Project Manager roles. They give her the opportunities to refine her personal competency both as Data Scientist, than as SAS technology expert.

She joined Rationence in 2018, and now she covers roles of operative responsibility, Resource Training, Resource Planning and Business Development.