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Brand Concept.

Inspired by the «Rational Evidence» concept, a deep insight into raw data to bring out the most strategic Business Information with awareness and intelligence. A new active tense, to exploit the business data asset, wisely transforming it and disclosing it so to provide new additional value to our Clients.

The company name was not present in the web or in the literature, except in some essays of the Renaissance as a reference to the Use of Reason.

The logo is original, young, printable, easy to recognise even if with several letters.

The truly modern and unique fonts evoke the concept of rationality, comparison, ratio and relationship.

The colors are oriented to the concepts of water, transparency and professionalism.

The Brand pay off summarizes the main orientation of the firm, aimed at deepening the information with the intelligence of modern technologies under the supervision of human intelligence.

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